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Business Communication, 2008.
An examination of the impact of media on business communication skills.
3,408 words (approx. 13.6 pages), 28 sources, APA, $ 96.95
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Abstract
This paper investigates the impact that today's mass media has upon teenagers in relation to their ability to communicate in future terms as a business manager. The paper identifies the impact that today's technology has upon teenagers in terms of the 'cultural transformation' wrought by Internet technology. The paper concludes that today's youth are not properly educated in dissemination of information produced by mass media.
Table of Contents:
Abstract
Objective
Statement of Thesis
Research Questions
Literature Review
Summary
From the Paper
"The questions asked in this research included the questions of: (1) Is mass media a positive or negative contributor to the development of a teenager's ability to communicate effectively as a future manager? (2) Will these influences effect the way teenager's communicate as the enter the business world? (3) Are these effects positive or negative?; and (4) How does this "new" agent differ from traditional agents? Findings in this study have shown that both negative and positive impacts are derived from mass media by teenagers in their ability to communicate effectively in the world as a future manager. This influences will have an impact upon the manner in which teenagers communicate in the business world in that their lives are already impacted by use of the Internet as a communication medium which has wrought a 'cultural transformation' in the entire world of business communication. The new agent of communication, or the 'Internet' differs from traditional agents in communication in that the face-to-face communication is not as often utilized however, this study has shown that the gap between online communication and face-to-face communication has slowed in its' growth and that traditional face-to-face communication is still highly valued in modern communication. The most important finding of this study is the finding that today's youth are properly educated in dissemination of media communications and information and that the educational system must cease to overlook subject area in education particularly considering the impact that media has upon today's youth culture."
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Case Study: PepsiCo Crisis, 2008.
Presents an analysis of the the way that PepsiCo managed its public relations communications in response to a hoax claiming that various and dangerous objects were found inside Pepsi cans.
1,905 words (approx. 7.6 pages), 3 sources, APA, $ 60.95
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Abstract
The paper explains that, in this 1993 case study, PepsiCo received a blow to its image as a promoter of health and safety promoter as a result of a hoax that reported that various and dangerous objects had been found in Diet Pepsi cans. The paper then relates that the company's crisis communication that responded to the hoax was effective because it addressed causes and effects. The paper then describes the way the vice president of public affairs managed this crisis by focusing on both internal and external publics and the use by PepsiCo of PR tools and techniques. The paper also notes that, if the crisis were to occur nowadays, a website would be compulsory.
Table of Contents:
The Publics Involved
PR Tools and Techniques
New Technologies and Globalization
From the Paper
"Thirdly, besides video and printed news releases, the company also resorted to talk shows and interviews. In this regard, the spokesperson (Weatherup, PepsiCo's president) played a vital role as its cool nature, prompt answers and availability for media inquiries proved that the company had nothing to hide. Yet, the benefits of the technique above could have turned into disadvantages if the spokesperson lost his temper, didn't know what to answer or provided details that shouldn't have reached the media."
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Intercultural Communication, 2008.
This paper discusses the interaction between people from different cultures.
3,300 words (approx. 13.2 pages), 9 sources, APA, $ 94.95
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Abstract
In this article, the writer looks at the topic of intercultural communication and discusses that this is an academic field of study that aims to look at how people from different cultures interact with each other. The writer notes that culture can simply be considered as the basic values, attitudes and behaviors of a certain group of people most of the time. The writer maintains that as there is a significant influence of the different cultures on human interaction, it is no longer affordable for the ordinary American to remain ignorant of these cultural diversities. Therefore the motivation to learn more about global cultures was never greater than it is today. The writer concludes that for this very purpose many universities in America and elsewhere are today offering inter cultural communication programs whose objective is to enable people, groups, and organizations to function effectively across borders and cultures, to respect other cultures, and to be more sensitive to the values and attitudes that they hold dear, and at the same time, to be better able to communicate with each other.
From the Paper
"There are various examples of cultural filters in the corporate environment and beyond. Attitudes to the labor market form an important cultural filter. Some cultures prefer lower pyramids of management, where the employees are prepared to take more responsibility for their own work, and management is considered to be a facilitating, rather than imposing presence. In other cultures, relatively higher pyramids of management are acceptable, thus resulting in the employee giving less importance to self-responsibility. Taking the example of employee training, it would be essential for the trainer to be aware of the cultural leanings of the groups in question in order for the training to achieve its objectives. The trainer can elicit reactions such as unwillingness or disinterest if his training methods assume a personal responsibility towards the learning process, whereas the employee is used to being "managed". This confrontation can be avoided through better cultural understanding."
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Gun Control, 2008.
This paper analyzes the bias and misinformation in the gun control campaigns.
1,217 words (approx. 4.9 pages), 4 sources, MLA, $ 41.95
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Abstract
The paper shows how those for and against gun control have used misinformation to manipulate public sentiment with the result that gun legislation is often prominently featured and either too lenient or too severe. The paper reveals that gun ownership within the United States is not nearly as high as purported by the media, nor is gun related violence an important part of our criminal system. The paper concludes that it is up to the media system and the national audience to look through biased statistics and concentrated manipulation tactics in order to emphasize only the true facts.
From the Paper
"Gun control has become a growingly controversial topic within national politics. Both gun control and gun rights advocacies have utilized and applied different rhetoric in explaining their platform. Gun control legislation has evolved during the past two decades, in some states restrictions have increased while in others restrictions have been decreased. In either case, gun legislation has been challenged by special interest groups in an attempt to justify their various positions."
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Teen Magazine's Child Psychology, 2008.
An analysis of articles that appear in "Seventeen" - a magazine for teenagers.
1,610 words (approx. 6.4 pages), 5 sources, APA, $ 52.95
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Abstract
This paper summarizes a sampling of the articles within the popular teen magazine "Seventeen", including a synopsis of feature articles and columns. The paper then evaluates the issues and topics dominating the content, the appeal of the magazine to teens, and relates these findings to the literature available on teen reading habits and their influence on lifestyle choices and behaviors.
Outline:
Introduction
Seventeen Magazine Critiques
Analysis of Literature
From the Paper
"The magazine reviewed for this research analysis is Seventeen magazine, one of the more popular magazines for young women and children ages thirteen through eighteen. The June issue of Seventeen magazine featured subjects including: fashion, hair & makeup, health, sex, fitness, college & career to name a few subjects.
"The magazine places much emphasis on the subjects of fashion, hair and makeup. Even short columns talking about getting ready for college like "College packing list" focus on fashion and the idea of "looking good" in college and in high school. The magazine features tips for learning more about the fashion industry, and encourages young women to find out what it takes to be a model, describing models as "swanky." Hollywood celebrities epitomized by young girls, including Vanessa Minnillo are featured in the magazine. The article relating to celebrity starts focus among other subjects, on their love life and relationship and their fashion sense."
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Spanglish in Puerto Rican NYC, 2008.
The paper discusses the characteristics and results of mixing two different languages, specifically referring to 'Spanglish' speakers.
2,272 words (approx. 9.1 pages), 14 sources, MLA, $ 70.95
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Abstract
The paper discusses the manner in which language changes when it comes into contact with a different language. The paper relates that this change is frequently thought of as both a necessary function of transition as well as a corruption of both languages. The paper then relates that in the U.S. there is a language phenomena surrounding the amalgamation of Spanish and English, known as Spanglish, in which vocabulary from the two languages are melded together to help native Spanish speakers to be understood by others. The paper then discusses the origins and applications of this phenomena which is present in many largely Hispanic communities all over the United States.
From the Paper
"Ardila also points out that Spanglish is not a true amalgamation but a manner in which English actually influences the Spanish that is spoken. In a sense the way it is described by Ardila would leave one to believe that it is truly a corruption of the Spanish rather than the English language. Many speakers utilize English forms, not just vocabulary to express him or herself among a broader community of secondary English speakers. The phenomena may be specific to the community, where members speak a respectable form of Spanish at home and speak Spanglish to be understood by the broader community. Either way, the speaker is rarely understood well by a classical Spanish speaker, with little if any knowledge of English, as form changes dramatically enough to create conflict in usage and understanding. (60-61) Similarly, Ardila contends that Spanglish might well be best understood as a very far reaching Spanish dialect, as it is barely understood by those in a Spanish speaking culture and rarely at all by a completely English speaking culture."
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