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Starbucks - A Marketing Strategy Success, 2008.
An examination of the marketing strategy of Starbucks.
1,300 words (approx. 5.2 pages), 1 source, MLA, $ 43.95
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Abstract
The paper discusses marketing strategies with specific reference to the Starbucks Corporation. The paper first identifies the different categories it refers to at Starbucks and their relationship with the company. The paper then notes the marketing strategies that create positive relationships with the organization and highlights the stakeholders, customers, investors and leadership roles within the company.
From the Paper
"This is underlined by one of the first statements of the 2006 Annual Report: "our employees, whom we call partners, want to feel proud when talking to friends and family about where they work" (2006 Annual Report). This shows that the company's marketing strategy as directed towards the employee is one that promotes the idea of working in a privileged company.
"Furthermore, the fact that employees are considered one of the most important resource of the company is clear from the chairman and president and CEO message, identifiable as a marketing approach towards the company employees. As such, they are referred to as "our store partners" (2006 Annual Report, page 1), a clear marketing strategy to share with the employees the responsibilities of building a company that dominates the market and of sharing the benefits resulting from this."
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Contrast of Process Design, 2008.
This paper provides a comparison and contrast of process design by looking at a new way to be 'Lovin' it' at McDonald's and patient-focused hospitals.
1,111 words (approx. 4.4 pages), 3 sources, APA, $ 38.95
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Abstract
In this article, the writer discusses that to improve consumer relationships and gain an advantage over its competitors, a company may address any or all of the following areas: process design, distribution channels, branding, advertising strategies, or simply change the product that is offered. The writer looks at hospitals in comparison to McDonald's and notes that because both companies provide such different services, it might be assumed that hospitals and McDonald's would adopt very different strategies in all of the above areas when dealing with organizational waste. After all, McDonald's sells artery-clogging burgers while hospitals are responsible for the well-being of their patients. Furthermore, the writer points out that McDonald's is a commercial venture, offering a service that consumers expect to be consumed quickly and easily, while patients expect more personalized attention from organizations such as hospitals. However, when reforming problematic and costly lags in providing care for their core consumers, both McDonald's and hospitals have come to a similar discovery. The writer maintains that both have found that placing consumers in the driver's seats, and making individual needs, rather than predetermined standard operating procedures the most important aspect of the organization's method of service, can be the most effective way to implement change.
From the Paper
"Thus, McDonald's learned from its competition, and created a made-to-order system, whereby sandwich ingredients were assembled, but sandwiches were not prepared until an order was actually submitted by a customer. This allowed for more product variation and prevented declines in quality during the day, and it also allowed for more flexibility in different markets. The food did not rest for long periods of time, and because consumer customization was expected, the time to service an individual customer actually decreased, rather than increased. Thus McDonald's shifted to a 'pull' system, originally perfected by Burger King, the architects of the slogan that the chain would do it 'your way,' as opposed to the more generic, family-focused advertising of McDonald. Of course, McDonald's was quiet about its adoption of its rival's processing innovation. McDonald's might argue that in terms of its philosophy, essentially, McDonald's was putting its customers first and viewing them individual customers rather than as projected statistics plotted on a demand curve."
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Union Membership, 2008.
This paper explores the factors affecting the decline in union membership in the US.
1,443 words (approx. 5.8 pages), 4 sources, MLA, $ 47.95
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Abstract
The paper discusses how globalization, outsourcing, management efforts to depress wages and the loss of entire industries to off-shore operations make jobs less secure and union membership less attractive. The paper then looks at how Wal-Mart actively seeks to prevent the formation of unions. The paper focuses on the issue of foreign outsourcing as a key factor in declining levels of union membership in the US.
From the Paper
"In the United States, union membership has been declining for some time, with more open shops and with the employees of a number of companies voting not to form a union when asked. The decline was stopped for a time, but it then increased as the result of a number of factors, including the effects of globalization, decisions not to unionize in some shops where there are no clear disagreements between management and employees, damage done in some industries by strike activity, and a newly developing economy in which more people serve as consultants in some industries and do not have direct and permanent employment."
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Business Research, 2008.
Explores the issue of believability in business research.
1,220 words (approx. 4.9 pages), 4 sources, MLA, $ 41.95
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Abstract
This paper explains that believability in research for business has become both easier and more difficult as a result of the Internet. While many sources are more easily accessible, the fact that Internet publication has become widely accessible to the public often makes it difficult to find serious, valid research resources. The author relates that research itself is focused upon studying questions and uncertainties rather than answers; therefore, the question is rather appropriateness than truth. The paper stresses that an important point to consider in terms of currency is that the business world as well as management theory is changing rapidly.
From the Paper
"Other researchers suggest factors such as quality assessment metrics. These can be divided into three categories: content-based, context-based, and rating-based metrics. For content-based metrics, information is measured against a set of generally accepted criteria for that information. A research article on a certain topic for example would then be measured against the existing and accepted criteria for that article. Peer-reviewed articles fall into this category. Context-based metrics use meta-information to make its assessments of validity."
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Shells Fine Dining: A Business Plan, 2008.
A business plan of the Shells Fine Dining restaurant in Melbourne, Australia.
2,785 words (approx. 11.1 pages), 8 sources, APA, $ 83.95
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Abstract
The paper presents the business plan for the proposed Shells Fine Dining establishment that includes a product profile, marketing plan and overview of legal requirements. The paper outlines the human resources department, the operational and financial plans and the positive future prospects of the restaurant. The paper includes an organizational flow chart as an appendix.
Outline:
Executive Summary
Product Profile
Marketing Plan
Legal Requirements
Human Resources Plan
Operational Plan
Financial Plan
Future Prospect
From the Paper
"Shells Fine Dining is an 80 seat fine-dining establishment with an attached 30-seat lounge. Shells Fine Dining focuses on fine dining in an elegant and relaxed style. The establishment offers a diverse selection of fine dining including seafood, steaks and catering services. Indoor and outdoor seating add to the beauty of the Riverfront, making Shells truly a place of visitor's and locals dreams."
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Company Image Reinvention, 2008.
This paper examines company and product reinvention at Toyota, Home Depot and Delta Airlines.
1,336 words (approx. 5.3 pages), 4 sources, APA, $ 44.95
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Abstract
The paper discusses Toyota's focus on continuous improvement of all standard operating procedures, creating an image of an American, democratic company that cares about its workers, the quality of American's lives and the global environment. The paper then looks at Home Depot's attempt to turn its flagging profits and image around through product innovation. The paper also looks at Delta Airline's aggressive moves to reinvent itself and change its image after its Chapter 11 bankruptcy declaration. The paper shows how all of these companies reinvented their structures and images as well as their products.
From the Paper
"Reinventing a company's image can be as difficult or almost as difficult as creating a new company from scratch. This is especially true if the company has experienced a kind of brand death or stagnation in its product lifecycle. The reasons for such problems can be complex. Perhaps the company has grown bereft of new ideas. Perhaps it has become out of touch with new technology or the needs of its core consumer base. Perhaps it has become entrenched in outmoded organizational standard operating procedures. Perhaps it has lost the support of its higher level or lower level management and employees."
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