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Marketing Strategy of GlaxoSmithKline (GSK), 2008.
An examination of the marketing strategy of GlaxoSmithKline (GSK) with a review of the position of Sensodyne in the toothpaste market.
2,815 words (approx. 11.3 pages), 15 sources, APA, $ 83.95
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Abstract
The paper refers to GlaxoSmithKline (GSK), a pharmaceutical company that employs over 100,000 people in 116 countries, of which more than 15,000 work in research. The paper notes that research and development activity is important for GSK because it forms the basis of innovation. The company's current 92 brands and over 1,000 products have registered a $45,000 million turnover in 2006. The turnover growth rate was 7% compared to 2005.The paper evaluates the company's and its product's position in the industry with specific reference to Sensodyne toothpaste, determines its competitive advantages and weaknesses when compared to its competitors, suggests improvements and the way to implement them.
Outline:
Introduction
Situation Analysis
SWOT Analysis
Target Market
Product Strategies
Distribution Strategies
Promotion Mix Strategies
Pricing Strategies
Conclusions
From the Paper
"This can be seen from the table previously provided. Sensodyne market share remained relatively stable on the US market in the period from 1999 to 2000. In 1999, the Sensodyne market share was 4.1 %, while in 2000 it increased slightly to 4.2 %. Supply is relatively controllable as well, because the company can virtually evaluate the necessary quantity for the market and produce a quantity that will match this to a certain degree. "
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Proctor & Gamble, 2008.
An analysis of Proctor & Gambles' approach to implementing one of the largest strategic initiatives in their history.
3,896 words (approx. 15.6 pages), 6 sources, APA, $ 106.95
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Abstract
The paper analyzes Proctor & Gambles' approach to implementing one of the largest strategic initiatives in their history, Organization 2005. In analyzing this strategic initiative, Thompsons' eight managerial tasks for strategy execution are used as the framework for this analysis. The paper notes that these specific tasks include allocating resources, building a capable organization, establishing strategy-supportive policies and exercising strategic leadership, in addition to installing support systems. The paper provides an analysis across each of the eight managerial tasks of strategy execution. The paper states that in the context of the time frame of the case study, P&G is at a crossroad of looking at the previously proven value of standardization relative to market requirements that require high levels of customization.
Outline:
Executive Summary
Allocating Resources
Building a Capable Organization
Establishing Strategy-Supportive Policies
Exercising Strategic Leadership
Installing Support Systems
Instituting Best Practices for Continuous Improvement
Shaping Corporate Culture to Fit Strategy
Typing Rewards to Achievements of Key Strategic Targets
Summary
From the Paper
"The traditional model of allocating marketing resources within P&G had followed the previously highly regimented geography, product, and function process workflow and resulting hierarchy. Overarching this hierarchy however is the supremacy of Research & Development investments and expenditures which has dominated the organizational culture for decades. Organization 2005 proposes an entirely new paradigm of resource allocation, focusing on the intersection of product/brand categories, geographies, and business processes. Visualizing a Venn diagram of these three areas of product/brand categories, geographies, and business processes inevitably leads to a very process-centric strategy as it relates to the development of the Organization 2005 planning framework. As Durk Jager has often defined in his vision statements of Organization 2005 that new brands and new markets will be the primary focus of the development priority, which further indicates the primacy of research and development in P&G. In fact Mr. Jager has also been very vocal and highly involved in the development of entirely new categories of products. In analyzing the Organization 2005 initiative from the standpoint of allocating resources, the following findings provide insight into how P&G planned to re-define resource allocations based on the precepts of their planned strategic change."
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Business Proposal: A Steak House Restaurant, 2008.
Presents a business plan for opening a steak house restaurant in Charlotte, North Carolina.
3,575 words (approx. 14.3 pages), 10 sources, APA, $ 99.95
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Abstract
This paper relates that the creation of a steak house restaurant in the area of Charlotte, North Carolina, appears to be a good business initiative. Charlotte is an extremely well-developed region from an economic point of view and the local authorities support the development of businesses in the area because they believe everyone will benefit from increased profits. Although there are many restaurants including other steak houses, the author believes that the proposed restaurant is different because it will be a casual- elegant restaurant where people can enjoy high quality meals and an exquisite atmosphere. The paper includes a SWOT analysis and a marketing plan.
Table of Contents:
Executive Summary
Situation Analysis
Market Summary
Target Markets
Market Demographics
Geographics
Demographics
Behavior Factors
Market Needs
Market Trends
Market Growth
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Competition
Product Offering
Key to Success
Critical Issues
Marketing Strategy
Mission Statement
Marketing Objectives
Financial Objectives
Target Markets
Positioning
Strategies
Marketing Mix
Product
Price
Place
Promotion
Marketing Research
Controls
Implementation
Marketing Organization
Contingency Planning
From the Paper
"The restaurant will use printed advertising and radio advertising at local level. Articles and advertorials should appear in the local papers and magazines on a periodical basis. PR strategies will also be used in order to make the restaurant more popular among the people living in Charlotte and the tourists coming here. The restaurant could get involved in the life of the community by making small financial contributions to charitable vents or organize them. In addition, it could mark events which are special for the community by organizing special nights dedicated to them."
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Radio Frequency Identification (RFID), 2008.
Presents a research proposal to measure the dynamics of how radio frequency identification (RFID) implementations impact the ability of companies to compete with streamlined supply chains.
4,100 words (approx. 16.4 pages), 24 sources, APA, $ 110.95
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Abstract
This research paper focuses on how the emerging technology of radio frequency identification (RFID) can make a lasting and significant contribution to supply chain performance. Any study of supply chains also needs to include an assessment of how processes can be made more efficient as well. As a result of this requirement of the study of supply chains, an overview of the concepts of business process management (BPM) is also included. BPM makes it possible to streamline supply chains and make them more efficient. The paper includes numerous tables and figures.
Table of Contents:
Table of Tables
Table of Figures
Introduction
Literature Survey
Types of RFID Tags
Active RFID Tags
Active Backscatter Tags
Passive Backscatter Tags
Table: The Benefits of RFID Benefits for Supply Chain Partners
Table: Comparing Bar Coding and RFID Technologies
Using RFID to Track Shipments and see how Supply Chains are Performing
Figure: How the DoD is reorganizing its Supply Chain with RFID
Figure: How the DoD made their supply chain more process-based
How the DoD and Wal-Mart Measure Their Supply Chain's Performance
Table: How Market Leaders Measure Supply Chain Performance
Table: Financial Measures of Supply Chain Performance
Figure: How RFID can contribute to total shareholder value
Research Problem Definition for measuring the impact of RFID on Supply Chain Performance
Introducing the RFID Maturity Model
Hypothesis Definition
Figure 4: Proposed RFID Maturity Model
Research Design and Methodology
Supply Chain Research Anticipated Findings
Expected Conclusions
Contributions of Knowledge
Research Limitations
Summary of Proposal
From the Paper
"The DoD, Wal-Mart and many other organizations attaining high levels of supply chain performance as a result of implementing RFID share the common characteristic of measuring results early and often. In fact their entire company cultures are centered on measuring performance, as is the case with General Electric (GE). What's been happening in many of these organizations is the decision to use supply chain-based measures of performance or metrics to quantify the contribution of RFID to their organizations."
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Leadership, 2008.
A discussion on leadership and its relationship to the business world.
825 words (approx. 3.3 pages), 2 sources, APA, $ 29.95
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Abstract
This paper discusses the importance of leadership in an business organization and how, more often than not, the leadership of an organization is the determining factor of the organization's overall success. The paper explains that there are organizational leaders and organizational managers and then looks at the difference between the two. The paper concludes that the best way to implement effective leadership in a business organization, is for the company to should choose executive leaders capable of managing other leaders, as opposed to the traditional role of managing the work of employees.
From the Paper
"The purpose of using a trickle-down leadership style is that it brings in the other employees personal interest and makes the organization's interests part of their own personal interest. This is a basic concept of organizational leadership. Essentially, there are three sets of factors effect the integration of organizational goals and personal needs in organizations: environmental factors, membership factors and dynamic factors."
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Office Depot and the Domestic Market, 2008.
This paper outlines ways in which Office Depot can improve their domestic market share.
1,899 words (approx. 7.6 pages), 3 sources, MLA, $ 60.95
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Abstract
The paper discusses how Office Depot needs to garner more of the domestic market share in order to meet the expectations of shareholders and continue to develop its overall business. The paper provides an external and internal analysis of the company and considers the potential options for Office Depot to implement. The paper is of the opinion that Office Depot must continue to market aggressively while limiting expansion and ensuring cost savings over the long and short term.
Outline:
Executive Summary
External Analysis
Internal Analysis
Recommendations/Options
From the Paper
"Office Depot is a household name with regard to being a supplier of office and business products to both the domestic and international markets. Yet, the success story of the company is limited with regard to the domestic share of the more than 300 billion dollar office supply market. Office depot in fact only demonstrated slightly over 10 billion of sales in the domestic share. Though this is as a result of twenty years of steady growth, with the company marking its 20th anniversary in 2006, the organization needs to garner more of this domestic market share to meet the expectations of shareholders and continue to develop its overall business, while simultaneously creating cost cutting practices that will serve for slower expansion but better overall sales in existing stores."
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