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Saudi Arabia, 2008.
A brief look at globalization and social customs issues in Saudi Arabia.
817 words (approx. 3.3 pages), 3 sources, APA, $ 29.95
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Abstract
This paper examines how following Saudi customs and avoiding unintended social slights is an important component of establishing productive business relationships there because doing so demonstrates awareness of and respect for foreign cultures. The paper explains that Saudis will overlook accidental mistakes in this regard, provided they are clearly the result of innocent ignorance about the culture rather than intentional slights. Nevertheless,
the paper contends that adapting to customs and social expectations always facilitates business relationships, particularly in cultures that emphasize personal interactions and rituals in a business environment.
Outline:
Social Customs in Saudi Arabia:
Conducting Business in Saudi Arabia:
From the Paper
"In general, as regards women, Saudi culture requires a much higher degree of modesty: Saudi women dress in garments that cover them from head to toe, and they do not expose their hair in public. Foreigners are not expected to wear Arab clothes, but they are expected to dress modestly, and women, in particular, are expected to cover themselves in clothes that do not expose any skin. Foreigners should also be aware of local holidays such as Ramadan, during which all Muslim fast during daylight hours. While foreigners are not expected to fast, it is nevertheless important to avoid eating or drinking publicly, in the presence of Muslim, during the holiday."
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Market Research, 2008.
An analysis of the market for a bakery and party shop in Vancouver, British Columbia.
1,680 words (approx. 6.7 pages), 1 source, APA, $ 54.95
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Abstract
The paper defines the market opportunities for a bakery and party shop in British Columbia, using all available secondary research and completing primary research on which brands are selling, at what price, and what consumers' attitudes are regarding a retail shop that could deliver on each of these characteristics. The paper is well illustrated with tables and comments that the unique value proposition of including both bakery and party supplies in the same retail business is what is specifically being researched in this report.
Outline:
Introduction
Hidden Risks
From the Paper
"Lack of differentiation for specific types of celebrations and parties could also lead to market failure. It would not be a good idea to launch this business specifically to focus on broad, larger parties. Instead, it would be better to focus on ethnically-themed parties for the Chinese community for example. Having the bakery concentrate only on cakes and desserts that are for a specific ethnic background, along with the party supplies that were specific to the ethnic group would assure higher levels of differentiation and increase the potential for success."
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Mattel's Product Recall, 2008.
This paper explores how marketing research can help solve Mattel's marketing challenges.
1,576 words (approx. 6.3 pages), 5 sources, APA, $ 51.95
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Abstract
This paper focuses on the market research strategies the Mattel company can use to ascertain the damage to their brand caused when they disclosed that their manufacturing partner in mainland China had used lead-based paints in the production of Fischer-Price Toys and toys from several other brands. The paper attempts to determine the specific steps Mattel can take to overcome the marketing challenges Matel faces and defines specific strategies that will measure the perception of Mattel today after the recalls and the level of credibility Matel's apologies generated. The paper concludes with several recommendations for Mattel.
Outline:
Introduction
Defining a Market Research Strategy
Perceptual Mapping and Audits
Voice of the Customer Programs to Reconnect with Global Customers
Re-vamping the CRM system to be more Channel-Specific
Recommendations
From the Paper
"Throughout August and September, 2007 Mattel Corporation disclosed that their manufacturing partner in mainland China had used lead-based paints in the production of Fischer-Price Toys in addition to toys from several other brands (Associated Press, 2007). Chinese manufacturers countered that is was Mattel's own lack of safety and quality standards with suppliers that set the stage for lead paint being procured from unreliable and unqualified third party suppliers. As a result, Mattel apologized to both the Chinese government and the American consumers with extensive media coverage of both (Thottam, 2007)."
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Leadership Models, 2008.
This paper provides a comparison of four leadership models: transactional leadership, transformational leadership, charismatic leadership and servant leadership.
1,900 words (approx. 7.6 pages), 6 sources, MLA, $ 60.95
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Abstract
In this article, the writer notes that the nature of leadership includes autocracies and dictatorships on one end of the spectrum, and absolute autonomy (or laissez faire) on the other. In-between the polar extremes of servitude through oppression and complete autonomy, several leadership styles have evolved that emphasize different aspects of human motivation and achievement, in different proportions. The writer points out that certain leadership approaches are most appropriate and likely to produce efficient results in some situations and others are more likely to contribute to the success of group enterprise in others. The writer then discusses transactional leadership, transformational leadership, charismatic leadership and servant leadership.
Outline:
Introduction
Transactional Leadership
Transformational Leadership
Charismatic Leadership
Servant Leadership
Conclusion
From the Paper
"Mutual cooperation within human societies is, necessarily, task and goal oriented, because cooperation and shared efforts yield results more productively than exclusive self-responsibility for every need of the individual. Throughout most of human existence - particularly before the Industrial Revolution - the vast majority of human cooperation was motivated primarily by the simple desire of the individual to meet the basic needs of self and family. Living in a group, even under the oppressive wielding of authority, allowed many individuals to achieve more for themselves than would have been possible without reliance on others.
"This observation of human social societies is still just as applicable today, except that the specific role of most individuals is many levels more removed from the most basic needs."
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A Multifunctional Flower Pot, 2008.
This paper presents an analysis of a proposed product, the revolutionary multifunctional flower pot.
1,268 words (approx. 5.1 pages), 1 source, MLA, $ 43.95
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Abstract
The paper describes the multifunctional flower pot that will be designed for nature lovers, environmentalists and simple people who desire to have flowers in their apartments but find it difficult to care for them. The paper explains the functionality of the product, its size and colour, the marketing process and how the product could reach the 'tipping point' and become a common product. The paper applies the law of the 'few', looks at the 'stickiness factor' and explains what makes the multifunctional flower pot a desirable product.
Outline:
The Product
The Tipping Point
Law of the Few
The Stickiness Factor
The Power of Context
From the Paper
"The beneficial role of plants outside the home as well as inside the home is undoubted. Plants in all their forms absorb the carbon dioxide and release the vital oxygen. The need for more plants is becoming more and more obvious in the world today, moreover when deforestations are destroying the natural balance. However a solution to protect the entire environment is pretty difficult to find, we should approach the issue from a limited stand point and then expand. For instance, we should increase the number of plants we have at home, within the house and in our gardens. But the busy world we live in might prevent us from properly taking care of the plants, which in the end die. A revolutionary product to solve this problem is the Multifunctional Flower Pot."
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Theory X and Theory Y, 2008.
An examination of Theory X and Theory Y discussed by Douglas McGregor and how they compare to the maturity / immaturity theory developed by Chris Argyris.
1,257 words (approx. 5.0 pages), 6 sources, MLA, $ 42.95
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Abstract
This paper examines the Theory X and Theory Y that were proposed by Douglas McGregor in his book titled "The Human Side of Enterprise." The paper discusses the assumptions that the theories are based on and how they relate to the way that employees work in an organization. The paper then looks at the maturity / immaturity theory developed by Chris Argyris and how it differs from McGregor's theories.
Table of Contents:
Maturity/Immaturity Theory
From the Paper
"According to the content of the theory, 'the command and control environment is not effective because it relies on lower needs as levers of motivation, but in modern society those needs already are satisfied and thus no longer are motivators' (Leslie, 2001). In this regard, it is expected that the employees will develop their discomfort towards the work, and will be reluctant to accept any responsibility, and 'will have no interest in organizational goals, resist change'. This eventually proves the fact that the theory 'is a self-fulfilling prophecy' (Andrew, 2005). As per the content of the theory, work is taken as a medium responsible for the satisfaction of the lower requirements of the employees, whereas the leisure time is the source of satisfaction of higher needs, but 'it is in satisfying their higher needs that employees can be most productive' (Andrew, 2005)."
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